Years ago while traveling to do writing workshops, I was listening to an episode of CBC's excellent Under the Influence podcast, which is about the world of advertising, when the host, Terry O'Reilly, did an episode about advertisers who did one thing different that set them apart from the competition. One of the examples he mentioned was the Hathaway shirt eye patch campaign, in which having the model where a five-cent black eye patch led to one of the most successful marketing campaigns in history, lasing for thirty years. Oddly enough, a version of that eye patch idea has found its way into LARPers, book 7 in the Milligan Creek series, and I'll hope you agree it really helps set this story apart as well!
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